(this piece first appeared my regularish column in the The Herald on 9 September 2014)
I was fortunate to, last month, spend a week in Durban. I
was one of four thousand five hundred delegates from around the world that attended
the 25th World Architecture Congress. It really was a great event
with great speakers, great exhibitions and great and inspiring debates in the
corridors and coffee bars that make conferences like these worthwhile. Yes, my mind was on the papers and presentations,
but maybe, even more than this my mind was on the city of Durban and the International
Convention Centre, where this fantastic event was being hosted.
As I was shuttled from the distant airport or as I booked
into my beachfront hotel or enjoyed a steak for supper, I was asking myself: “What
does Durban offer the conference goer that Port Elizabeth does not?” I was asking myself “What gave the people of
Durban the confidence to build the International Convention Centre, where we in
Port Elizabeth have failed to build ours?”
Because many of us remember how, before the World Cup came
around, Nelson Mandela Bay Municipality was all set to build our own
International Convention Centre on our own beachfront. All the studies had been
done by the world’s leading thinkers on these matters and showed that there is
probably no other investment our city could make that could attract such a
significant amount of new visitors to our region as an International Convention
Centre. And not just any old visitors, but big spending business people, who, wherever
they go around the world, seem to burn money before, during and after the
conference on hotel accommodation, restaurant meals shopping and touring. The
amount of new jobs, new opportunities, new rates and new taxes that was
predicted would have been generated by this project is actually quite staggering.
It is all so sad therefore, that at the precise moment when
our city seemed poised to push the big “GO” button on our own very own ICC,
that Sepp Blatter announced to the world
in 2006 that South Africa would be hosting the Fifa 2010 World Cup. From that
day on everyone went crazy. Any plan, any idea, any vision and any project that
did not, in some way, support the World Cup was shelved and forgotten. So with
the passage of time, people now forget that the plan for our ICC was not
shelved because it was a bad idea,it was shelved because the World Cup got in
the way.
Back to the streets of Durban and my Hotel on the
beachfront. Yes, Durban’s beachfront is nice, but not nearly as nice as Port
Elizabeth’s. The Durban beachfront is actually decidedly down market and
positively shabby. It seems that the whole “upmarket” part of what was the
beachfront has upped and moved off to the North Coast, to Umhlanga, to Belito and
to Salt Rock. I don t know the places that well, but I do know that PE’s
beachfront still contains its upmarket restaurants, hotels and apartments. It
does this gracefully, while still accommodating ordinary people that are unable
to spend large amounts of money. PE has cleaner beaches, our sand has a better
colour and the skies are crisper. Port Elizabeth has a better beachfront.
Fullstop!
In the evenings after the lectures, exhibitions and talks,
my wife and I would visit Durban’s Florida Street. It’s a restaurant zone about
10 minutes taxi drive from the ICC. It’s nice, with a good range of
restaurants, bars, antique shops and art galleries. To be honest though, our own
Stanley Street is better. Stanley Street offers a wider range and has a much
better “street vibe” and is distinct by being nestled in a uniquely preserved
heritage precinct that is Central and Richmond Hill.
So, I come to ask myself : “What it is that is standing in
the way of Port Elizabeth becoming a world class conference destination?” We
really do have an offer that can out-compete Durban. We have all the key ingredients to make
ourselves into a conference city, that can be better than Durban and,
importantly, we have the rare opportunity to locate an ICC on the beachfront.
Imagine being able to step out of the conference and see the waves, smell the
sea and check out the talent along a public promenade back to your beachfront
hotel or your fancy restaurant. Colleagues, our city has it all. All except an
International Convention Centre. Yes, I know our friends at the Boardwalk
Casino have tried to convince us that what they have built at their new hotel
is the same thing. While we must all understand that the casino bosses were well
motivated to convince that gaming board that what they were building would save
the city from building an ICC, the truth is that their conference venue is nice
and it’s better than what they had before, but just does not do the trick. It
just does not have the scale required to attract the kind of conferences
envisaged by the city prior to 2006.
But all is not gloomy, because we are very fortunate to have
in our city many very highly paid and skilled public leaders. They can be found
in our Development Corporations, Development Agencies, National Departments,
Provincial Departments and Municipal Directorates. (Remember, an ICC is a
public investment, requiring taxpayer’s money.) So my challenge to the clever
and powerful people of this city is: Which one of these individuals in these
powerful institutions will step up to the plate?
This project needs a champion.
Who will it be?